BrandMentions vs Brandwatch - Complete Comparison

Based on existing market leaders and current updates, here are the leading social listening systems to consider this year. We've included a mix of enterprise-level powerhouses, approachable tools for local business, and a free option. Brandwatch is a pioneer in social media sites listening and has actually been about much longer than many various other leading players.

Now part of Cision, Brandwatch integrates with PR tracking devices to supply a one-stop interactions hub. There are around eight million states on Bluesky per day, and the website is growing at pace.

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It started in information tracking however has actually broadened to social networks for many years. It's even more extensively utilized by PR teams to track brand name mentions throughout information outlets, blogs, and program media. While it additionally has social listening capacities, its core advantage is focusing on media coverage. In that respect, its capabilities align a lot more very closely with a media tracking tool like CisionOne. You can see just how a story is trending in journalism alongside what's happening on X or Facebook.

Suitable for PR firms and big companies, Meltwater is a reliable device for evaluating wide-scale media insurance coverage, although its social listening emphasis isn't as deep. Meltwater screens information websites, blogs, social media sites, broadcast, and even publish in many cases. The inclusion of press get in touches with, press release distribution tools, and PR analytics can be a plus if you have one foot in standard PR.

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Meltwater is made use of by countless organizations, so it has actually shown scalability and often tends to be steady. Like Brandwatch, Meltwater presented TikTok eavesdroping 2025, offering users access to data on public discusses of their company deals with. Sprinklr is a business Unified Client Experience Management (Unified-CXM) platform that consists of powerful social listening as part of its collection.

Sprinklr's paying attention module, called Sprinklr Insights, integrates with a a great deal of resources past simply socials media. The tool also leverages AI to offer sentiment analysis, emotion discovery, and trend predictions. Sprinklr's dashboards are personalized with a selection of widgets, charts, and maps. You can develop a "command center" sight to keep an eye on whatever from brand name health and wellness to competitor discusses live.

The capacity to reply to points out or release updates from Mention can save you time switching applications. Mention launched Emotion Analysis in late 2024 with detection and filtering system capacities.

You can add multiple users to a single account, implying every person can access the Mentions Feed and various other metrics. A more recent function is Alerts by means of Slack or e-mail, so you don't always have to log in to recognize if something important took place.

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Customers like the sharp system that can inform you of spikes or allow you recognize daily/weekly recaps. Brand24 improved its sentiment analysis function in June 2025 to provide even more accurate sentiment detection and better support for intricate languages. There is now a more accurate recognition of positive belief, which formerly obtained perplexed with natural statements.

The capability to anticipate trends or recognize when a subject could come to a head is a function that not several devices use. Keyhole is progressively establishing its affordable evaluation device to cover social networks intelligence, in addition to various other locations of the media. Sprout Social integrates devices for material publishing, involvement, analytics, and social listening in one interface.

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It has real-time tracking and provides mentions in an inbox-like feed. It likewise stores data and supplies historical data gain access to, so you can evaluate previous mentions over a provided period (with some limits on just how far back, depending on your plan). An unique attribute is Awario Leads a module that tries to discover articles where individuals reveal a demand for a service or product like yours.

20 Top Social Listening Tools in 2025 Dash Social

It eliminates the actions of hand-operated reporting and sharing the analytics to the wider team in such a way that is digestible and effective. Being able to track projects through Projects and Boards helps a lot. Among my preferred developments has actually been TikTok trending sounds! As a social team of 1 for about 6 months, it has saved me so much time and has assisted the brand remain appropriate.

Brand24's customers praise the system for exactly how it aids social teams conserve time, organize their listening information and its cost-effectiveness. However, customers see some issues with software lagging, the need for additional features and restrictions in mention management.:"Brand24 aids us enhance our time invested with social listening. We don't have to accumulate mentions manually any longer.